[left, Alla Nazimova, as a half-Chinese girl in Metro's 1919 production of 'The Red Lantern.' ]
In January, 1921, a movie opened in New York City which provoked considerable outrage among the city's Overseas Chinese community. The movie was "The First Born," which, while produced by and starring Japanese actor Sessue Hayakawa, featured Caucasians in yellowface filling all other significant roles. But it was not the casting the Chinese found most objectionable; rather, it was the movie's distorted stereotypes of what was purported to be everyday Chinese life and common practices: female foot-binding, bizarre foods and drink, drug-dealing in the streets, opium smoking, frequenting brothels, etc. This was a second cinematic blow to Chinese ethnic pride: less than two years earlier, another movie, "The Red Lantern," had opened in New York (ironically, on May 4, 1919), which gave similarly
negative and warped images of the Chinese people and their culture. Like "The First Born," it also had an A-list cast for the time, including Noah Berry, Reginald Denny, and Alla Nazimova in a key dual role as half-sisters, one of mixed race. (The only authentic Asians were uncredited extras, including a teen-aged Anna May Wong.)
[right, a scene from 'The Red Lantern.' Alla Nazimova is at left. At the time, she was the studio's top money-making star]
A delegation of Chinese community leaders went to the New York representative of Sun Yat-sen's Guangdong government, demanding he approach Mayor John Francis Hylan about the matter, which they did. Hylan, a proud Irish-American familiar with ethnic slurs and stereotypes, agreed the films were unacceptably offensive, and took steps to ban them from further exhibition in NYC. Unfortunately, this was the petitioners' only success at the urban level, as both movies continued to be shown in other American cities. So the Overseas Chinese leaders took their grievance to the National Board of Review of Motion Pictures, expressing to the board members how unacceptable they found these outrageous caricatures of the Chinese people and their culture. The Board's response was not at all what the petitioners had wanted, in fact was insulting: in effect, the Chinese were told that if they wanted accurate reflections of themselves, they should make movies that foreigners would want to see, not the silly and ephemeral comedy shorts that were the staple of Chinese moviemaking until that time.
So the Chinese decided to do just that. In May, 1921, with the financial support of Li Qidao (李期道), a wealthy New York Chinese, a group composed of New York Chinese residents and Chinese students pooled their talents and founded their own company to make movies which would accurately portray China and the Chinese. At first, it was called the Changcheng [Great Wall] Motion Picture Manufacturing Company, and in 1922 they released two short films in New York: these were "Zhongguo de Fuzhuang" 中国的服装 (Chinese Costume), and "Zhongguo de Guoshu" 中国的国术 (China's National Art) which were, respectively, introductions to China's traditional costume and its martial arts. But the prospects for such a company in the US were dim, plus becoming a major US studio had never been the objective, so in 1924 the young students who had started Changcheng decided to return to China and move the company, renamed the Changcheng (Great Wall) Film Company, and bringing with it all its film equipment. They set up operations in temporary quarters in Shanghai while a permanent studio was under construction, and moved into it in 1925.